04 / Structo — Steel Construction · Brand + Web + SEO
Brand creation and website for a new steel construction company
Structo is a new brand for the design, fabrication and installation of industrial steel structures. We chose its name, drew its identity and built its site on the Mars CMS platform: 20 service pages, a references section with 8 projects, and guides. PageSpeed Insights: 99 on mobile, 100 on desktop.
- Brand Name and Identity
- Web Design
- SEO
- Content
Client
Structo · live
Year
2026
SITE SHOWCASE
Every line was written for Structo. Not a template — a hand-coded interface made for the brand.
Structo · live
Explore the live site (opens in a new tab)CASE NOTE
Index 04 / 35
Structo is a brand that designs, fabricates and installs industrial steel structures such as factories, warehouses, hangars, mezzanines and roofs. It works across Türkiye and also takes on split scopes: fabrication only, installation only or technical design only.
Its buyer is a business owner or procurement manager. For a large investment and a long decision, they first want to see what has been built, then understand what the price depends on; that is why the site survey and first meeting are free.
We set the brand’s name and identity together, and built its site on Mars Creative’s content platform, Mars CMS. The site explains each service on its own page, shows completed work with real photographs and takes the site survey request by the shortest route.
APPROACH
Built step by step.
Structo is a new brand; its buyer is a business that needs a factory, warehouse or plant built. For a large investment and a long decision, this buyer first wants to see what has been built, then understand what the price depends on. The site’s job is to show them real work, explain how each service runs and take the site survey request by the shortest route. The work progressed under five headings.
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PHASE 01
Brand name and corporate identity
We started with the name. A hundred candidate names were narrowed down by domain and trademark availability; Structo was chosen and the .tr and .com.tr domains were registered. The logo is typographic: the second T is drawn as an orange steel profile section, the remaining letters are anthracite. The identity rests on two colours, with versions of the logo for light and dark backgrounds and a single-letter tile. structo.com.tr redirects to structo.tr.
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PHASE 02
A cinematic, fast home page
The home page opens with full-screen photographs: three images cross-fade with a slow zoom, and the transition stops for visitors who prefer reduced motion. A dark background, large headings and a single accent colour carry the weight of steel work. The first screen offers two doors: a free site survey request and completed work. The FAQs answer that the survey is free, that the scope can be split (fabrication only, installation only or technical design only) and what the timeline depends on. The site runs on the Mars CMS platform; pages are prepared before publishing and reach the visitor as ready-made files.
PAGESPEED INSIGHTS · 21 OCTOBER 2026 99 mobile performance 100 desktop performance 1.8 s largest content on mobile (LCP) 100 accessibility, best practices, SEO -
PHASE 03
20 services, each with its own search
From steel factory buildings to warehouses and hangars, mezzanines to roofs and facades, fire escapes to door systems, each of the 20 services has its own page. Every page is written for a search intent; terms with large volumes but no buyers (for example residential 'steel house' searches) were deliberately left out. A photo goes on a service card only if it comes from a project where that work was actually done; this rule is checked in the code, and a mismatched choice stops the page from being published. Every page ends with a quote and phone shortcut.
SITE 20 service pages 4 guide articles 41 pages in the sitemap -
PHASE 04
Real projects, real photographs
The projects section presents 8 projects, from logistics warehouses to a student residence, with client logos. Each project page has a summary of the steel work, a photo gallery and the services used in that project; the service rows link to the matching service pages. The cover photographs were taken on site and retouched.
PROJECTS 8 project pages 79 photographs in project galleries -
PHASE 05
Guides, measurement and the quote flow
The guides answer the questions of someone planning a steel building: why price per square metre is misleading, what to check before commissioning a warehouse, the difference between a mezzanine and an intermediate floor, and fire escape dimensions. The quote and contact forms save each request in Mars CMS and notify by email at the same time. Google Analytics 4 and Search Console are connected; cookie consent works with Google’s Consent Mode v2, and if the visitor declines, no analytics cookie is set.
SHOWCASE
The result.
Measured result and project scope
Measurement: PageSpeed Insights (Lighthouse 13.5.0), 21 October 2026, home page; mobile performance 99 in all three measurements
01 · Measurement
99/100
Mobile performance, PageSpeed Insights — 100 on desktop
02 · Measurement
100
Desktop performance, PageSpeed Insights
03 · Measurement
1.8 s
Largest content on mobile (LCP); layout shift 0.001
04 · Scope
20
Service pages
05 · Scope
8
Project pages, with 79 photographs
PageSpeed Insights (Lighthouse 13.5.0), 21 October 2026, home page: on mobile, performance 99 in all three measurements; accessibility, best practices and SEO 100; largest content 1.8 s, layout shift 0.001, total blocking time 0 ms. On desktop all four categories are 100. Page and photograph counts are from the site’s sitemap and project pages (21 October 2026). You can test the site yourself at https://pagespeed.web.dev.
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