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MARS AI ASSISTANT

An AI assistant for your website

Mars AI Assistant adds a digital customer representative to your site that speaks under your brand’s name. It answers questions with the information on your site and does not guess where it does not know; it takes contact details from interested visitors with explicit consent and forwards the enquiry to you with the conversation transcript.

Assistant Tuğba open on the English site of Damla Cup, introducing herself and offering help with paper cups, soup containers and printing options
Live example Tuğba On Damla Cup’s English site
What does it do?
It answers questions with your site’s content, gives correct service and price information and collects the enquiry inside the chat.
How much does it cost?
From £89 · €99/month plus a one-off setup of £490 · €570; channels and integrations are confirmed in the quote.
Which sites does it run on?
Built into the sites we make with Mars CMS; on WordPress sites as a plugin, which we install for you.
Data protection?
It never stores contact details without explicit consent; conversation logs are deleted after 90 days.

ASSISTANTS AT WORK TODAY

Open the site, ask the assistant yourself

Each one speaks only with the information on its own site.

  • Assistant Selin open on the Mars Creative website

    Mars Creative · Mars CMS

    Selin

    Answers service, price and process questions on our Turkish site and takes quote requests inside the chat.

  • Assistant Ece open on a Mars Wear product page

    Mars Wear · Mars CMS

    Ece

    Answers product, quantity, price and lead-time questions about branded workwear.

  • Assistant Selin open on a Rehber Amsterdam blog post

    Rehber Amsterdam · WordPress plugin

    Selin

    Answers tour and travel questions from the site’s articles; opens a short quote form in the chat when asked about prices.

TWO WAYS IT RUNS

Built into Mars CMS, a plugin on WordPress

  • MARS CMS SITES

    Comes as part of the panel

    If we built your site with Mars CMS, the assistant is ready in the panel. The knowledge base refreshes itself every night and can be refreshed from the panel as soon as you publish; conversations and enquiries sit in the same panel.

    Mars CMS
  • WORDPRESS SITES

    The “Mars AI Asistan” plugin

    We install and set up the plugin on your WordPress site. The assistant adds your pages and posts to its knowledge base; conversations collect in an inbox in your WordPress admin. Rehber Amsterdam runs on this plugin.

    Rehber Amsterdam case

For sites built on Shopify or custom software, we confirm the set-up scope in the quote.

EXAMPLE CONVERSATION

A visitor asking about prices becomes an enquiry.

This is an example of how the assistant answers such a question. The figures come from our current price list; the assistant does not guess prices, it says what is written on the site.

  • Answers the question with information from the site
  • Asks the question that clarifies the need
  • Collects the enquiry with explicit consent and passes it on to you

Selin

Customer Representative · Online

  1. Visitor: We would like a business website. What are your prices?
  2. Assistant: Our web design packages are Essential at £790 · €890, Professional at £1,690 · €1,950 and Custom from £2,690 · €3,090. How many pages are you thinking of?
  3. Visitor: About 15–20 pages, and we would like a blog too.
  4. Assistant: A multi-page structure and a blog section are included in the Professional package. If you like, our team can prepare a firm quote for you; could you leave your name and phone number?
  5. QUOTE FORM

    Ayşe Y. +90 5•• ••• •• •• I have read the privacy notice and give my consent
  6. Assistant: Thank you, Ayşe! Your enquiry has been passed to our team; we will get back to you within 24 hours at the latest.
Example conversation. The enquiry lands in your admin panel together with the conversation transcript, and you are notified.
REAL RESULT At Damla Cup, assistant Tuğba spoke with 25 visitors and took 13 enquiries in her first 24 days live. See the full measurement

CAPABILITIES

What the assistant can do

Everything below runs on our own Turkish site and on our clients’ sites.

  1. 01 / 08

    A knowledge base that knows your site

    Your pages go into a knowledge base with Turkish-language search; when unsure, it refers the visitor to your team.

  2. 02 / 08

    A personality for your brand

    Name, title, photo and tone of voice to suit your brand. Asked whether it is a bot, it answers honestly.

  3. 03 / 08

    Enquiry form inside the chat

    Takes a name and phone number or email with explicit consent; the enquiry lands in the panel with the transcript.

  4. 04 / 08

    Objections and red lines

    Answers objections like “too expensive” with your strategy; you switch off topics you do not want discussed.

  5. 05 / 08

    Proactive greeting and memory

    Writes once with a short invitation to a hesitant visitor; a returning visitor picks up where they left off.

  6. 06 / 08

    Admin panel and testing

    Conversations, enquiries and cost on one screen; try the assistant with real questions before it goes live.

  7. 07 / 08

    Ad measurement

    An enquiry from the chat counts as a conversion in GA4 and Google Ads.

  8. 08 / 08

    Security and cost control

    A signed session that runs only on your domain, abuse limits and a daily spending cap.

SET-UP

Live in five steps

We do the set-up and the first settings; afterwards you can manage it from the panel too.

  1. 01

    Discovery

    We pin down the most frequent questions, your sales process and the topics not to discuss.

  2. 02

    Personality and knowledge base

    We write the name, tone and rules, and add your site to the knowledge base.

  3. 03

    Testing

    We try it with real customer questions and tune the answers and objection strategies.

  4. 04

    Launch

    We place the assistant on your site and connect enquiry notifications and measurement.

  5. 05

    Improvement

    We read the conversations and close knowledge gaps and new objections regularly.

The assistant’s knowledge base in the Mars CMS panel: 221 pages, 1,681 content chunks and the pages found for a question about website delivery times

KNOWLEDGE BASE

Answers come from your site

The knowledge base of our own Turkish site holds 221 pages (21 October 2026). Type a question in the panel to see which pages the assistant would answer from.

CHANNELS AND INTEGRATIONS

Add-ons that connect it to your business

The website assistant comes ready. We set up the following per project as needed; scope and fee are confirmed in the quote.

  • Channels

    • WhatsApp Business
    • Instagram messages
    • In-app chat
  • Business systems

    • CRM (HubSpot, Zoho, Bitrix24)
    • Bookings and calendar
    • Order and shipment lookup
  • Language and content

    • Turkish and English
    • Other languages
    • Product catalogues and PDF documents

PRICE

Monthly, with a clear starting point

The final fee depends on conversation volume, number of languages and integrations, and is set in a written quote. The WordPress plugin is priced the same.

£89 · €99 /month

Plus a one-off setup of £490 · €570. Integrations such as WhatsApp, CRM or bookings are separate items in the quote.

INCLUDED

  • 01 A knowledge base from all the pages on your site
  • 02 A name, tone and rules for your brand
  • 03 Enquiry form in the chat and notifications
  • 04 Admin panel and test area
  • 05 Consent-based records and retention

FAQ

Questions about
the AI assistant.

If your answer is not here, write to us.

Write to us →

What is an AI assistant (chatbot) and how does it work?

An AI assistant is a chat assistant that understands the visitor’s question and answers in natural language. Mars AI Assistant finds the answer in your site’s content: when a question comes in, it searches the knowledge base for the relevant pages, bases its answer on them and points interested visitors to the enquiry form.

What is the difference between a classic chatbot and an AI assistant?

A classic chatbot works with pre-written menus and canned replies; it gets stuck when a question falls outside the script. An AI assistant understands the question in the visitor’s own words, answers with the information on your site and collects enquiries as the conversation flows.

Can the assistant give wrong information?

The assistant is set up to keep its answers to the information on your site and to refer the visitor to your team when unsure; it does not guess critical details such as prices. Still, no AI is perfect, which is why we read the conversations regularly and close the gaps.

How much does Mars AI Assistant cost?

The website assistant starts from £89 · €99/month plus a one-off setup of £490 · €570. The final fee depends on conversation volume, number of languages and the integrations you want, and is set in a written quote.

Does it work on my WordPress site?

Yes. We have the “Mars AI Asistan” plugin for WordPress; it runs on the Rehber Amsterdam site. We do not distribute the plugin as a download: we install and set it up for you, at the same price as the assistant on Mars CMS sites.

How does it handle personal data?

The assistant never stores a name, phone number or email unless the visitor explicitly consents. Conversation logs are deleted automatically after 90 days; enquiry records are kept separately. Your site’s privacy notice should mention chat records; we recommend your legal adviser approves the final wording.

Does it work on WhatsApp too?

The assistant on your site can hand a warm enquiry over to a WhatsApp conversation. An assistant that replies directly on WhatsApp Business is set up per project.

Who keeps the assistant up to date?

We do the set-up and the first settings. Afterwards you can edit the greeting, objection strategies and off-limits topics from the panel yourself; when the content on your site changes, the knowledge base is updated too.

MARS AI ASSISTANT

Let your site answer at night too

Let’s agree the right assistant and set-up scope for your site in a short call.

SERVICES

What shall we work on?