21 / Rehber Amsterdam — Tourism / Guided Tours · Web + AI + SEO
Guests for guided tours of Europe in Turkish, arriving through search and conversation
Rehber Amsterdam is the private tour brand of Oğuz Kavak, a professional Turkish-speaking guide. We built the site on WordPress: 32 tour and city pages across six countries, and a blog that now holds 60 travel guides. With monthly SEO work, Search Console clicks rose from 64 in September 2025 to 931 in September 2026. The AI assistant Selin held 63 conversations with visitors in the last 90 days.
Client
Rehber Amsterdam · live
Year
2025
SITE SHOWCASE
Every line was written for Rehber Amsterdam. Not a template — a hand-coded interface made for the brand.
Rehber Amsterdam · live
Explore the live site (opens in a new tab)CASE NOTE
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Rehber Amsterdam is the private tour brand of Oğuz Kavak, a professional Turkish-speaking guide: routes that start in Amsterdam and reach Belgium, Luxembourg, Germany, France and Switzerland, with a private vehicle and guiding in Turkish.
We built the site on WordPress in August 2025 and have grown it with monthly SEO work ever since. Search Console clicks were 64 in September 2025 and 931 in September 2026. In the last 30 days the site received 1,313 clicks, 548 of them from the Christmas and Alsace package published on 23 September.
The AI assistant Selin is on every page of the site. It answers questions in Turkish from a knowledge base built from the site’s posts and pages; in the last 90 days it held 63 conversations with visitors, and in 20 of them the visitor shared a phone number or email address.
APPROACH
Built step by step.
Rehber Amsterdam's guest is a traveller who wants to see Europe with a Turkish-speaking guide. The journey often starts with a question: when do the Christmas markets open, what should I buy in the Netherlands? The site's job is to answer that question, lead the guest to the right tour and introduce the guide. The work moved along four lines.
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PHASE 01
Tour pages, country by country
Tours open through three doors: private tours, sample tours (Benelux, Amsterdam–Bruges, Delft–Rotterdam, Efteling) and city tours grouped by country. The Amsterdam tour page opens with an at-a-glance summary, then sets out the 2-night/3-day and 3-night/4-day programmes day by day, the services included and not included, prices, the best season, visa preparation and frequently asked questions on one page. The Benelux tour is described as six days with a private vehicle and a Turkish-speaking guide. Oğuz Kavak's own page introduces the guide to guests.
TOURS 32 tour and city pages 6 countries: the Netherlands, Belgium, Luxembourg, Germany, France, Switzerland -
PHASE 02
Content built around search intent
Travellers searching for Europe in Turkish start with a question, and the blog's 60 posts answer those questions. The Christmas posts are told first-hand, from the guide's own experience. The post 'When do the Christmas markets open?' gives the short answer in its first paragraph, then goes into detail with a country-by-country table; frequently asked questions in the Christmas posts are marked up with structured data. On 23 September 2026 a 19-post package went live for the Christmas season: Christmas market dates country by country, Alsace villages and a Roermond outlet guide, alongside an Alsace Christmas tour page.
SEARCH CONSOLE · LAST 30 DAYS 548 clicks: the 19-post package published on 23 September 231 clicks: the “When do the Christmas markets open?” post 2.9 average position: “colmar noel pazarı 2026” -
PHASE 03
Selin: an assistant that knows the site
Every page has a 'Got a question? Selin is here' button in the bottom-right corner. Selin is the AI assistant Mars Creative developed for WordPress: it answers questions in Turkish from a knowledge base built from the site's 60 posts and 38 pages. When a visitor asks about prices or a quote, a short form opens inside the chat, and conversations collect in the inbox on Rehber Amsterdam's admin panel. In the last 90 days, visitors shared a phone number or email address in 20 of 63 conversations, and the in-chat form was filled in 12 of them. 13 conversations started on a blog post: visitors who arrive through content ask their question right there.
SELIN · LAST 90 DAYS 63 conversations 9.3 messages per conversation on average 20 conversations with a phone number or email 98 posts and pages in the knowledge base -
PHASE 04
A short path to booking
On desktop, the orange Booking button in the top menu is on every page. The booking form takes name, email, phone, tour date and message on one screen, with phone, email and address cards below it. On desktop and mobile, phone, WhatsApp and Selin buttons stay fixed in the bottom-right corner, so guests can reach the guide in one tap from any page.
ON EVERY PAGE 3 fixed buttons: phone, WhatsApp, Selin 5 fields in the booking form
AFTER LAUNCH
The site is live, the work goes on every month
The work with Rehber Amsterdam did not end on launch day. Search visibility is measured every month, the content plan is built on Search Console data, and results are shared in a monthly report.
SEARCH CONSOLE · WEEKLY
Impressions
Clicks
| Week starting | Impressions | Clicks |
|---|---|---|
| 8 Dec | 1,145 | 31 |
| 15 Dec | 1,203 | 33 |
| 22 Dec | 1,435 | 24 |
| 29 Dec | 1,200 | 33 |
| 5 Jan | 1,571 | 31 |
| 12 Jan | 1,436 | 27 |
| 19 Jan | 1,527 | 51 |
| 26 Jan | 1,034 | 18 |
| 2 Feb | 951 | 19 |
| 9 Feb | 1,048 | 22 |
| 16 Feb | 2,417 | 30 |
| 23 Feb | 4,215 | 44 |
| 2 Mar | 6,062 | 56 |
| 9 Mar | 6,633 | 66 |
| 16 Mar | 5,439 | 54 |
| 23 Mar | 5,763 | 67 |
| 30 Mar | 6,534 | 58 |
| 6 Apr | 7,490 | 72 |
| 13 Apr | 7,481 | 73 |
| 20 Apr | 9,021 | 80 |
| 27 Apr | 10,332 | 117 |
| 4 May | 9,338 | 67 |
| 11 May | 13,189 | 113 |
| 18 May | 13,918 | 167 |
| 25 May | 16,071 | 182 |
| 1 Jun | 13,863 | 154 |
| 8 Jun | 14,990 | 180 |
| 15 Jun | 17,523 | 170 |
| 22 Jun | 14,265 | 143 |
| 29 Jun | 16,020 | 201 |
| 6 Jul | 18,062 | 206 |
| 13 Jul | 16,596 | 206 |
| 20 Jul | 16,816 | 191 |
| 27 Jul | 16,208 | 180 |
| 3 Aug | 16,731 | 165 |
| 10 Aug | 15,707 | 172 |
| 17 Aug | 14,377 | 176 |
| 24 Aug | 14,037 | 164 |
| 31 Aug | 14,481 | 178 |
| 7 Sept | 15,019 | 231 |
| 14 Sept | 14,159 | 209 |
| 21 Sept | 15,257 | 209 |
| 28 Sept | 20,163 | 340 |
| 5 Oct | 22,606 | 366 |
| 12 Oct | 23,491 | 343 |
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SEO
Measurement and content, every month
Monthly work starts with Search Console data: which searches are rising, which pages are waiting at the edge of the first page. The content plan follows from that. Average position over the last 30 days: 6.1; for “amsterdam rehber” (Amsterdam guide): 4.0.
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AI ASSISTANT
Selin knows the new posts too
Selin’s knowledge base holds all 60 of the site’s posts and 38 of its pages, including September’s Christmas package. Conversations are measured every month: 16 in August, 24 in September, 15 in the first 20 days of October.
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AI SEARCH
A site open to AI
A summary of the site for AI crawlers (llms.txt) is live. Frequently asked questions in the Christmas posts are marked up with structured data; the question-and-answer format gives both Google and AI assistants a structure they can read.
SHOWCASE
The result.
Measured result and project scope
Measurement: Google Search Console, rehberamsterdam.com, 17 August 2025 – 18 October 2026; Selin assistant inbox, 22 July – 20 October 2026 (measured 20 October 2026)
01 · Result
14.5×
Search Console clicks — 64 in September 2025, 931 in September 2026
02 · Result
+60%
Search Console clicks — 1,313 in the last 30 days, 823 in the 30 days before
03 · Result
63
Selin conversations, last 90 days — visitors shared a phone number or email in 20
04 · Scope
32
Tour and city pages, six countries
Search Console data from the rehberamsterdam.com property, retrieved on 20 October 2026. Monthly clicks: 64 in September 2025 (2,131 impressions, average position 10.9), 272 in March 2026, 697 in June, 931 in September 2026 (64,389 impressions, average position 6.2); 915 in the first 18 days of October 2026. Last 30 days (19 September – 18 October 2026): 1,313 clicks and 85,388 impressions; the 30 days before (20 August – 18 September 2026): 823 clicks. The 19 posts and the Alsace Christmas tour page published on 23 September 2026 received 548 clicks in the last 30 days. Selin data from the assistant’s inbox: in the last 90 days (the assistant’s conversation retention period), 63 conversations with messages and 585 messages; visitors shared a phone number or email in 20, and the in-chat form was filled in 12. Conversation contents were not read, only counted. Page and post counts from the site’s WordPress data (20 October 2026).
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