SOCIAL MEDIA ADVERTISING
OCTOBER 2026
Social media ad management for Instagram and Facebook.
The “Boost post” button is not an advertising strategy. We tie your Meta ad audiences, creatives and budget to one plan. By setting up the pixel and conversion tracking, we make it clear which ads actually bring enquiries or sales. We run B2B campaigns that reach decision-makers on LinkedIn with the same discipline.
GROWTH PACKAGE
£490 · €570
Monthly, excl. VAT; no Turkish VAT for clients outside Türkiye; content production plus Meta and LinkedIn ad management in one package.
- What do you do?
- Campaign planning, audiences, creative production and testing, budget management and conversion tracking.
- Which platforms?
- Instagram, Facebook and LinkedIn; TikTok and YouTube ads are scoped per project.
- Is the ad budget included?
- No; the ad budget is paid directly to the platform. Our packages cover management up to a set budget ceiling.
- Price?
- Included in the Growth package (£490 · €570/month); a £210 · €250/month add-on to Starter. Prices are excl. VAT; no Turkish VAT for clients outside Türkiye.
WHAT WE DO
What ad management covers.
The goal is not likes; it is a result that matters to your business, such as an enquiry, a sale or a message.
- 01
Account, pixel and tracking setup
Ad account and Business Manager structure, the Meta pixel, UTM rules and measuring site impact in GA4.
- 02
Audience structure
Interest and demographic audiences, lookalike audiences from customer lists, and remarketing to site visitors.
- 03
Creative production
Reels, story, carousel and single-image ads; creatives made in the platform’s own language that grab attention in the first three seconds.
- 04
Campaign and budget management
The right campaign objective, protecting the learning phase, frequency control and shifting budget to the winning ads.
- 05
Lead form and message campaigns
Collecting leads with instant forms; message ads that send people to WhatsApp, Instagram and Messenger.
- 06
LinkedIn ads
B2B campaigns targeted by job title, industry and company size.
- 07
Reporting
A monthly report that reads platform data alongside on-site behaviour: what turned into enquiries and what should be switched off.
PLATFORMS AND INTEGRATIONS
What you can add, depending on the campaign.
We set these up per project, as you need them; scope and fees are confirmed in the quote.
Platforms
- TikTok ads
- YouTube ads
- X
Measurement
- Meta Conversions API
- Server-side tagging
- Sending leads to your CRM
Catalogue
- Meta catalogue
- Dynamic product ads
- Product feed (XML)
Enquiries
- Click-to-WhatsApp ads
- Form notifications (email, WhatsApp)
- Appointment booking flow
CREATIVE TESTING
Which ad works? Data decides.
In social media advertising, the creative is the biggest lever. Instead of guessing, we run this four-step cycle every month.
- 01
Hypothesis
We write down which message angle we expect to work: price, quality, speed or social proof.
- 02
Variants
For the same audience, we produce 3–4 creatives that differ only in message or visual.
- 03
Reading
We compare views in the first seconds, click-through rate and cost per result.
- 04
Decision
We increase the winner’s budget, switch off the loser and write the next hypothesis.
WHAT WE READ
- Cost per result
- Forms and messages
- Sales and baskets
- Click-through rate
WHAT WE NEVER DECIDE ON ALONE
- Likes
- Reach
- Follower growth
AN HONEST MATCH
Who it suits, and when it is not enough?
WHO IT SUITS
- Brands whose products and services can be shown visually
- Businesses announcing a new product, campaign or branch opening
- B2B companies that want to reach decision-makers on LinkedIn
- Accounts whose organic reach has dropped and that want enquiries from social media
WHEN IT IS NOT ENOUGH
- If the budget is very low, the ad algorithm cannot learn; we set expectations realistically alongside the budget.
- If forms or sales on your site cannot be measured, the real return on ads stays invisible; tracking has to come first.
- If people are already actively searching for your product, Google Ads may deliver more direct results.
PROCESS
How do we work?
- 01
Setup
We sort out the accounts, pixel and tracking, and clarify the goal.
- 02
Strategy and audiences
We plan the campaign structure, audiences and budget split.
- 03
Creative
We produce creatives to test with different message angles.
- 04
Launch and testing
We launch the campaigns, scale the winners and switch off the losers.
- 05
Report
A monthly report shares enquiries, costs and the plan for the next month.
PRICE
Ad management pricing.
Social media prices are monthly, excl. VAT; no Turkish VAT for clients outside Türkiye. The ad budget is not included in the fee and we take no commission as a percentage of spend; packages cover management of up to £1,000 · €1,200 in monthly ad budget.
GROWTH PACKAGE
£490 · €570
/month · excl. VAT; no Turkish VAT for clients outside Türkiye
Content production and ad management from one team.
- Meta and LinkedIn ad management included (≤£1,000 · €1,200 monthly budget)
- 18 pieces of content a month: 11 static and 7 video
- One full-day shoot every 3 months
- Community management: checked twice a day, replies within 4 hours
- Quarterly strategy meeting
AD MANAGEMENT ADD-ON
+£210 · €250
/month · for the Starter package · excl. VAT; no Turkish VAT for clients outside Türkiye
Added to the Starter package; as that comes to £500 · €590/month in total, Growth is the better fit if you are planning ads.
- Meta ad management (≤£1,000 · €1,200 monthly budget)
- Audiences, creative testing and budget management
- Monthly ad report
Technical setup (accounts, pixel, UTM, reporting) is a one-off £390 · €450. For monthly ad budgets of £1,000–£2,500 · €1,200–€3,000, add +£90 · €105; for £2,500–£6,000 · €3,000–€7,000, add +£190 · €220. All packages are on the social media prices page.
SELECTED WORK
Brands we work with on social media.
FREQUENTLY ASKED
Questions about Social Media Ad Management
answered.
If your question is not answered here, write to us; we reply within 24 hours.
Ask a question → How much does Instagram advertising cost?
There are two parts: the ad budget paid to the platform and the management fee. You set the budget; Meta works with daily or lifetime budgets. On the management side, ad management is included in our Growth package (£490 · €570/month) and can be added to Starter for £210 · €250/month; prices are excl. VAT; no Turkish VAT for clients outside Türkiye.
What is the difference between “Boost post” and Ads Manager?
Boosting shows an existing post to more people with limited targeting options. Ads Manager offers campaign objectives, detailed audiences, placements, creative testing and conversion tracking. If you are aiming for enquiries or sales, you need Ads Manager.
What should the minimum ad budget be?
For a campaign to learn, each ad set needs to collect enough results; the budget depends on the goal and the cost per result. In the first call we suggest a realistic starting budget for your goal and say clearly what is possible on a low budget.
How do you measure results?
With the Meta pixel and UTM tags, we track in GA4 what visitors from ads do on your site. The report focuses not on likes and reach but on forms, messages, sales and cost per result.
Can I buy ad management on its own?
If you produce the content yourself, we prepare a project-specific quote for ad management only; the scope depends on the budget and the number of platforms.
Who owns the ad account?
The right set-up is for the Business Manager and ad account to be in your name, with us working through access permissions. That way, if we stop working together, the account, audiences and historical data stay with you.
SOCIAL MEDIA AD MANAGEMENT
Let’s talk about your project.
Fill in the form; we will get back to you within 24 hours with the scope, timeline and price in writing.