GOOGLE ADS CONSULTING
OCTOBER 2026
Your Google Ads consultant.
If you are spending on ads but do not know which clicks turn into sales, start with an audit. As your Google Ads consultant, we audit your account and conversion tracking, show where the budget is being wasted and rebuild the campaign structure around your goal. After that, we either run the account ourselves or give your team direction every month.
FIXED MONTHLY FEE
£330 · €390
Starting monthly fee. Not a percentage of your media budget; our fee does not rise as your budget grows.
- What is Google Ads consulting?
- Specialist support that audits your ad account, sets the strategy and either runs the account or guides your team.
- How is it different from agency management?
- Consulting starts with an audit and strategy; we can run the account, or your team can.
- How is it priced?
- A fixed fee from £330 · €390 a month; not a percentage of your budget. A one-off account audit is also possible.
- What should the budget be?
- So the campaign can learn, we recommend a media budget of £500 · €600 or more a month.
WHAT WE DO
The scope of consulting.
The aim is not to spend more; it is to get more sales or qualified enquiries from the same budget.
- 01
Account and conversion audit
Campaign structure, search terms, match types, bidding strategy and, above all, the accuracy of conversion tracking. We show in writing where the budget is being wasted.
- 02
Conversion tracking set-up
Accurate measurement of form, call, WhatsApp and sales conversions with Google Tag Manager and GA4; where needed, feeding sales recorded in your CRM back to the ads (offline conversions).
Our Google Ads management service - 03
Campaign architecture
Structuring Search, Shopping, Performance Max and remarketing campaigns around the goal. We check whether Performance Max is swallowing your brand searches or your Search campaign.
- 04
Keywords and negative lists
Searches that carry buying intent, match types and a negative keyword list that keeps growing. The search terms report is reviewed again every month.
- 05
Bidding and budget strategy
When to switch on smart bidding strategies such as target CPA or target ROAS, how to split the budget across campaigns, and seasonality.
- 06
Ad and landing page alignment
Ad copy, assets, and the message, speed and form flow of the page the click lands on. We compare variants with A/B tests.
- 07
Reporting and team training
A monthly report and review; if you run the account yourselves, an account-specific working routine and checklist for your team.
INTEGRATION AND MEASUREMENT
Integrations that connect ads to sales.
Whatever your platform, we set up measurement that links ads to real sales; where needed, we build it specifically for your project.
CRM and sales
- HubSpot
- Salesforce
- Zoho
- Bitrix24
- Offline conversion uploads
E-commerce
- Shopify
- WooCommerce
- ikas (Turkish e-commerce platform)
- IdeaSoft (Turkish e-commerce platform)
- Merchant Center product feed
Enquiry channels
- Phone call conversions
- WhatsApp clicks
- Form and quote requests
Reporting
- GA4
- Looker Studio dashboard
- Server-side tagging
ACCOUNT AUDIT
The 8 points we check.
In most accounts, waste comes from a combination of a few settings. At the end of the audit, we hand over every finding in writing, together with its impact on the budget.
- 01
Are conversions being counted correctly?
Conversions that are double-counted or tied to the wrong tag send smart bidding in the wrong direction; everything rests on this.
- 02
Which searches are you paying for?
The search terms report shows the budget going to irrelevant queries with no purchase intent.
- 03
Is there a negative keyword list?
A negative list that is not expanded regularly means the same waste repeats every month.
- 04
What is Performance Max swallowing?
An unchecked Performance Max campaign can claim brand searches that would have reached you anyway, and look successful as a result.
- 05
Does the bid strategy fit the data?
Target-based bidding switched on without enough conversion data makes the budget fluctuate and drags out the learning period.
- 06
Do the ad and the page say the same thing?
If the promise in the ad is missing from the landing page, or the page is slow, you pay for the click and no enquiry comes in.
- 07
Are the location and schedule settings right?
Regions you do not serve, or hours when you cannot be reached, are common settings that quietly drain the budget.
- 08
Whose name is the account in?
The account and its historical data should belong to you; otherwise, the value built up over time is lost when the partnership ends.
AN HONEST MATCH
Who it suits, and when it is not enough?
WHO IT SUITS
- Businesses that run Google Ads with their own team but are not sure about the results
- Brands working with an agency that cannot see where the budget goes
- Those who want to grow e-commerce sales or qualified service enquiries with ads
- B2B companies that want to measure ad enquiries all the way to sales in the CRM
WHEN IT IS NOT ENOUGH
- If the monthly media budget is very low, the campaign cannot learn; below £500 · €600, we set realistic expectations together.
- If conversion tracking is not allowed to be set up, there is no way to know which ad works.
- If the landing page is slow or cannot be changed, conversions stay limited however good the ads are.
PROCESS
How do we work?
- 01
Access and goal
We get account access and clarify the business goal and the value of a profitable conversion.
- 02
Audit
We review the account and conversion tracking and report the findings and waste in writing.
- 03
Restructuring
We fix conversion tracking and rebuild the campaign structure and negative lists.
- 04
Optimisation
Weekly improvements and tests on search terms, bids and ads.
- 05
Report
With a monthly report and review, we track the return on the budget together.
PRICE
Google Ads consulting fee.
A fixed monthly fee; the exact amount is set in a written quote based on the size of the account and your measurement needs.
GOOGLE ADS CONSULTING
from £330 · €390
/month · excl. media budget · excl. VAT; no Turkish VAT for clients outside Türkiye
A fixed monthly fee, not a percentage of your media budget.
- Account and conversion tracking audit
- Campaign structure, keywords and negative lists
- Bidding and budget strategy
- Ad and landing page tests
- Monthly report and review
The media budget paid to Google is not included in the fee; so the campaign can learn, we recommend £500 · €600 or more a month.
SELECTED WORK
Brands we have worked with on Google Ads.
FREQUENTLY ASKED
Questions about Google Ads Consulting
answered.
If your question is not answered here, write to us; we reply within 24 hours.
Ask a question → What is Google Ads consulting?
Google Ads consulting means auditing the ad account, setting a campaign strategy that fits the goal, and then either running the account directly or giving your team regular direction. The aim is not to increase the budget but to get more sales or qualified enquiries from the same budget.
What does a Google Ads consultant do?
A Google Ads consultant sets up conversion tracking, defines the campaign structure and audience, manages keyword and negative lists, chooses the bidding strategy, tests ad copy and landing page alignment, and reports the results. The most critical part of the job is making visible which clicks actually turn into sales.
How are Google Ads consulting fees set?
Our monthly consulting fee starts from £330 · €390. It is fixed and is not calculated as a percentage of your media budget, so there is no incentive pushing you to spend more. The exact amount is set in a quote based on the size of the account, the number of campaigns and your measurement needs. You can also get a one-off account audit.
What should the minimum ad budget be?
So a campaign can collect data and correct itself, we recommend a media budget of £500 · €600 or more a month. Lower budgets can work too, but results take longer to settle; we set expectations together from the start.
What does an account audit cover?
The accuracy of conversion tracking, campaign structure, search terms and negative keywords, match types, bidding strategy, overlap between Performance Max and Search campaigns, ad assets, landing page alignment, and location and scheduling settings. At the end, we deliver the waste and the priority fixes as a written report.
Is Performance Max right for us?
It usually works well for e-commerce accounts with a clear conversion goal and enough conversion data. For B2B lead generation, Search and remarketing campaigns are often more controllable. In the audit, we set out in writing which suits your account, and why.
Who keeps the ad account?
The right set-up is for the account to be opened in your name, with us working through manager access. That way, when the collaboration ends, the account, campaign history and conversion data stay with you.
GOOGLE ADS CONSULTING
Let’s talk about your project.
Fill in the form; we will get back to you within 24 hours with the scope, timeline and price in writing.