LANDING PAGE DESIGN
OCTOBER 2026
Landing page design.
Every click you pay for lands on a page. Instead of losing ad visitors on your home page, we design landing pages that deliver on the promise they clicked and guide them to a single action. We build the page fast, mobile-first and measurable, and use tests to see which headline brings in more enquiries.
QUALITY SCORE
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One of the three components of Google Ads Quality Score is landing page experience itself.
- What do you do?
- The structure, copy, design, development and measurement of a campaign-specific landing page.
- Who is it for?
- Brands advertising on Google Ads or Meta that want to turn clicks into enquiries.
- Is measurement included?
- Yes; form, call and WhatsApp clicks are connected to the ad platform as conversions via GA4.
- What does it cost?
- It is set in the quote, based on the number of pages, variants and the test scope.
WHAT WE DO
Landing page scope.
Not just a nice page; a page that delivers on the ad’s promise and is measured.
- 01
The same message as the ad
Copy whose headline meets the promise of the ad the visitor clicked, and that matches search intent.
- 02
Single-goal structure
No menu or distracting links; a flow that leads to one main action, such as a form, a call or a message.
- 03
Copy and visuals
Benefit-led headlines, copy that answers objections, and visuals that show the product or service.
- 04
Fast, mobile-first development
Most ad traffic comes from mobile; a lightweight page whose first screen opens within seconds.
- 05
Forms and conversion tracking
A short form, a thank-you page and conversion reporting to GA4, Google Ads and Meta.
- 06
Campaign variants
Headline and offer variants for different ad groups or audiences.
- 07
A/B testing
Comparing headlines, visuals or form length and making the winning version permanent.
Google Ads consulting
BY CAMPAIGN
What we add as needed.
We add the following specifically for your project, to the extent the campaign needs; scope and price are set in the quote.
Forms
- Multi-step form
- Appointment calendar
- Transfer to your CRM
- WhatsApp notification
Measurement
- Heatmaps and session recordings
- Call tracking
- Server-side tagging
Language
- Turkish or English version
- Arabic (right-to-left) version
- Country-specific content
Campaign
- Countdown and limited places
- Trade fair and launch pages
- Offer and coupon codes
ANATOMY OF THE PAGE
The seven blocks of a page that converts.
The order and content change with the campaign; but every block has a job, and a block without a job comes off the page.
- 01
Headline
Meets the promise in the ad with the same words; visitors know within a second that they are in the right place.
- 02
Main action
A single, visible button: request a quote, call or send a message. It sits on the first screen.
- 03
Trust
Client logos, customer reviews or certificates; they settle the “is this company real?” question.
- 04
Benefits and how it works
Explains what you gain and how the process works in three or four short points.
- 05
Objections
Answers pre-decision questions such as price, timing and guarantees with short replies.
- 06
Form
Only the fields that are needed; the shorter it is, the more often it gets filled in.
- 07
Closing
Repeats the main action and offers a phone or WhatsApp option to anyone who would rather not fill in the form.
AN HONEST MATCH
Who it suits, and when it is not enough?
WHO IT SUITS
- Companies advertising on Google Ads or Meta
- Those who want to put one product, service or campaign in the spotlight
- Those who see ad traffic scatter on the home page without converting
- Those running trade fair, launch or seasonal campaigns
WHEN IT IS NOT ENOUGH
- Without ads or another traffic source, a landing page will not bring visitors on its own.
- If the aim is lasting visibility in organic search, you need a service page, not a campaign page.
- If the offer itself is not competitive, the page cannot make up for it on its own.
PROCESS
How do we work?
- 01
Brief
We clarify the ad, the audience, the offer and the action to be measured.
- 02
Message and structure
We write the headline, the order of the blocks and the answers to objections.
- 03
Design
We present the mobile-first design for your approval.
- 04
Development and tracking
We build the page and test the form and conversion tags.
- 05
Launch and testing
We launch it alongside the ads and compare variants as data comes in.
SELECTED WORK
Pages structured to collect enquiries.
FREQUENTLY ASKED
Questions about Landing Page Design
answered.
If your question is not answered here, write to us; we reply within 24 hours.
Ask a question → What is the difference between a landing page and a website?
A website tells the whole brand story and offers visitors many paths. A landing page is built for a single campaign or service; it guides the visitor to one action, such as filling in a form or calling. With ad traffic, this focus usually increases conversions compared with the home page.
How much does landing page design cost?
It depends on whether it is a single page or several variants per campaign, on copy and visual production, and on the scope of measurement and testing. Once we have your brief, we give you an itemised written quote.
Does a landing page affect Google Ads Quality Score?
Yes. Google Ads Quality Score is made up of expected click-through rate, ad relevance and landing page experience. A page that covers the same topic as the ad, loads fast and is easy to use on mobile directly improves that component.
Should the landing page be on my own website?
In most cases, yes: having it under your own domain builds trust and makes measurement and conversion tracking easier. A separate domain only makes sense for a separate brand or a short-term campaign.
Does a landing page show up in search results?
Campaign pages are mostly built for ad traffic and, because their content is short, are not strong in organic search. If organic visibility is the aim, we recommend building a comprehensive service page as well.
How do we receive enquiries from the form?
Each enquiry is sent to you by email and listed in the panel; where needed, it can also be passed to your CRM or sent as a WhatsApp notification.
LANDING PAGE DESIGN
Let’s talk about your project.
Fill in the form; we will get back to you within 24 hours with the scope, timeline and price in writing.