11 / Mars Wear — Workwear / B2B Textiles · Web + AI + SEO

A fast, bilingual, AI-ready B2B catalogue for a workwear manufacturer

We rebuilt Mars Wear's WooCommerce site from scratch on the Mars CMS platform: 72 products in Turkish and English, each with an estimated price that changes with quantity. PageSpeed Insights: 97 on mobile, 100 on desktop. The site offers AI assistants 7 tools to read product and price information, and keeps growing with SEO, Google Ads and LinkedIn management.

Client

Visit the website

Mars Wear · live

Year

2026

SITE SHOWCASE

Every line was written for Mars Wear. Not a template — a hand-coded interface made for the brand.

Mars Wear website — screenshot — Mars Wear · live
Explore the live site (opens in a new tab)

CASE NOTE

Index 11 / 29

Mars Wear has made workwear and uniforms for companies and schools since 2015. It is a B2B brand: its buyer is not an individual shopper but a procurement manager planning orders of hundreds of pieces, from T-shirts to jackets.

On the new site, each of the 72 products has its own page in Turkish and English, and every product shows an estimated unit price for 100 to 2,500 pieces instantly. PageSpeed Insights: 97 for mobile performance, 100 on desktop. On English pages, prices are converted into euros, dollars or pounds at the day’s rate.

The newest layer is the one you do not see: the site offers AI assistants its own tools. An assistant can read a product’s price for a given quantity from the site’s own data and fill in the quote form; the user still presses send. The work did not stop at launch: SEO, Google Ads and LinkedIn are managed by the same team, and Search Console clicks are 2.5 times what they were in the first 28 days after launch.

APPROACH

Built step by step.

Mars Wear's buyer is a procurement manager who wants to find the product, see the price for their quantity and request a quote in one step. The work moved along five lines, each one shortening those three steps.

PHASE 01

Platform and speed

The site was rebuilt with Astro on Mars Creative's content platform, Mars CMS. Every page is prepared before publishing and reaches the visitor as a ready-made file; products, categories and guides are managed from the panel, and every publish rebuilds the site automatically. On the home page, images below the fold load after the first frame is drawn, and measurement tags start once the page has opened.

PAGESPEED INSIGHTS · 15 OCTOBER 2026 97 mobile performance 100 desktop performance 1.8 s largest content on mobile (LCP) 100 SEO score
PHASE 02

A catalogue that leads to a quote

Each of the 72 products has its own page, and a product can appear in several categories and sector pages. Every product page shows an estimated unit price that changes with quantity: from 100 to 2,500 pieces, the unit price and total for the selected quantity appear instantly. The 'Request a quote for this product' button opens the quote form with the product name filled in, and the WhatsApp button comes with a ready-made message. Form submissions and phone and WhatsApp taps are recorded as measurements.

CATALOGUE 72 products, each in Turkish and English 22 category pages 100–2,500 pieces of tiered estimated pricing
PHASE 03

A site open to AI assistants

The site offers the visitor's AI assistant its own tools (WebMCP). Instead of guessing, the assistant reads product details, the price for a given quantity, categories, sector solutions and contact information from the site's own data, and it can fill in the quote and design forms. The user always sends the form and ticks the data protection consent box themselves. A site guide for AI crawlers (llms.txt) and a machine-readable agent catalogue are live too.

AGENT LAYER 7 on-page tools: 5 read, 2 form llms.txt site summary for AI crawlers
PHASE 04

Prices in the overseas buyer’s own currency

In the English version, products, categories, sector solutions and guides live at their own English addresses, and page pairs are linked with hreflang. On English pages, prices can be shown in euros, dollars, pounds or lira. Amounts are converted from the Turkish lira price at the daily indicative rate of the Central Bank of the Republic of Türkiye and recalculated with the current rate when the page opens.

TWO LANGUAGES · FOUR CURRENCIES 149 + 144 Turkish and English pages EUR · USD · GBP · TRY at the daily central bank rate
PHASE 05

Ways in by sector and by design

Buyers do not always search by product name; they ask what a site crew needs. Eight sector solutions (factory, construction, logistics, private security, supermarket, retail, office, promotion) show the recommended products for each line of work together. Four design pages collect a company's request to have a branded product designed in its corporate colours, with product type, quantity, printing method, logo position and lead time in one form.

WAYS IN 8 sector solutions 4 design request pages

AFTER LAUNCH

The site is live, the work goes on

The work with Mars Wear did not end on launch day. Search visibility, Google Ads and LinkedIn are managed by the same team, and the cycle of measurement, fixes and content repeats every month.

SEARCH CONSOLE · WEEKLY

Impressions

Clicks

SEARCH CONSOLE · WEEKLY
Week starting	Impressions	Clicks
13 Jul	1,101	31
20 Jul	1,104	26
27 Jul	974	31
3 Aug	1,021	32
10 Aug	1,206	31
17 Aug	1,339	37
24 Aug	1,570	32
31 Aug	1,756	47
7 Sept	2,095	43
14 Sept	2,805	56
21 Sept	2,902	71
28 Sept	3,560	103
5 Oct	4,400	91

Google Search Console, marswear.com.tr domain property, 13 July – 11 October 2026; Monday–Sunday weeks. The new site went live on 10 July 2026.

SEO

Product and category pages in search

Product pages were rewritten for search intent, and category, sector and product pages were linked to each other. Addresses of discontinued products redirect permanently to their closest match, and guides answer the questions procurement teams ask.
GOOGLE ADS

Ads tied to quote requests

Google Ads campaigns are managed by the same team as the site. Quote form submissions and WhatsApp and phone taps are recorded as measurements, and the ad click ID is stored with the request.
LINKEDIN

Where the corporate buyer is

The person choosing workwear is usually in procurement, HR or health and safety. That is why LinkedIn comes first on social media: the company page is managed for Mars Wear’s corporate buyers.

SHOWCASE

The result.

Mars Wear on mobile: home page, the price module of the polo work shirt and the quote form filled in with the product name — Mobile: home page, price by quantity and the quote form that opens with the product name. The floating bar at the bottom keeps WhatsApp, Call and Get a Quote one tap away on every page.

Measurement: PageSpeed Insights, 15 October 2026, Turkish home page, median of three runs; Google Search Console, 9 July – 12 October 2026

01 · Measurement

97/100

Mobile performance, PageSpeed Insights — 100 on desktop

02 · Measurement

100

Desktop performance, PageSpeed Insights — largest content on mobile 1.8 s

03 · Result

2.5×

Search Console clicks — 136 in the first 28 days after launch, 335 in the last 28 days

04 · Scope

Product pages, in Turkish and English

PageSpeed Insights, 15 October 2026, Turkish home page: mobile performance 99, 97 and 97 across three runs (median 97), desktop 100; SEO score 100 in every run. Largest content on mobile 1.8 s, layout shift 0. The product page (polo work shirt) and the English home page score 97 on mobile. Search Console data from the marswear.com.tr domain property: first 28 days (9 July – 5 August 2026) 136 clicks and 4,634 impressions; last 28 days (15 September – 12 October 2026) 335 clicks and 14,065 impressions. Page counts from the site’s sitemap (15 October 2026). You can test the site yourself at https://pagespeed.web.dev.

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