Web + AI + SEO · Workwear / Textiles
Gold Fashion (GF Group)
423 products
A B2B catalogue across 11 product groups that collects quote requests from every page
GOOGLE ADS AGENCY
Google Ads agency and PPC management
As an Istanbul-based Google Ads agency, we build campaigns that turn your ad budget into an investment in your brand, rather than burning through it. We plan Search, Shopping, Performance Max and remarketing around your goal, and make every penny traceable with conversion tracking.
- 5.0 on Google · 10 reviews
- 10+ years of experience
- 500+ projects delivered
MEASUREMENT CHAIN
- Ad click
- Enquiry
- Sale
- Feedback
The click ID is attached to the enquiry; enquiries that become sales go back to Google Ads, so bidding learns from sales, not clicks.
See conversion tracking- Who is it for?
- For B2B companies, e-commerce businesses and SMEs that want measurable conversions and qualified enquiries rather than visibility.
- What does it cover?
- Search & Shopping, Performance Max and remarketing campaigns, conversion tracking set-up and continuous optimisation.
- How is it priced?
- A fixed monthly management fee — not a percentage of the media budget. The goal is efficiency, not spend.
- What budget is needed?
- For the campaign to learn and correct itself, we recommend a monthly media budget of around £500 · €600 or more.
CLIENTS
We have managed the digital growth of these brands.
ADS AND MEASUREMENT
The landing page, form and tracking are ours.
An ad never works alone: the page it lands on, the quote form and the tracking codes follow one plan. On these sites all three are our set-up; on Gold Fashion and Martı Film we also run the campaigns.
Web + AI + SEO · Film / Production
Martı Film
3 steps
Quote form: service, project, contact; the visitor’s source is attached to the enquiry
Web + AI · Food Packaging
Damla Cup
Day one
Tracking and ad conversion codes were live on the new site the day the domain moved
DEFINITION
What does a Google Ads agency do?
A Google Ads agency brings strategy, set-up, conversion tracking and continuous optimisation together under one roof, to turn your Google Ads budget into measurable conversions across search, shopping and remarketing channels.
Google Ads, Shopping, Display and YouTube — we treat each channel as a challenge of its own. What matters is not the size of the budget but where it goes; every penny should have a story behind it. As a Google Ads agency, we do not reduce the work to ad management alone; we build search, performance and conversion-focused campaigns around your brand’s goal, and make every penny traceable.
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Account & conversion audit
Right from the start, we clarify the existing account, the conversion tracking and where the budget is going.
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Campaign architecture
We plan Search, Shopping, Performance Max and remarketing around your goal.
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Conversion tracking
With GA4 + Google Tag Manager + offline conversions, we make every click traceable.
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Optimisation & testing
With continuous A/B testing of bids, audiences and landing pages, we turn spend into efficiency.
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Transparent reporting
A monthly report + live dashboard; we track the return on the budget together, openly.
CAMPAIGN TYPES
There is no single “Google ad”. Depending on your goal, we go deep on three main campaign types, and often run them together.
01
Search & Shopping
Search campaigns put a text ad in front of the user who is searching for exactly what you offer; Shopping lists your products with an image, price and store information. Both are built on search intent — the traffic closest to a purchase. With the right keywords, negative keywords and bid structure, we direct your budget towards queries that genuinely convert, not towards irrelevant clicks. In B2B, qualified enquiries — and in e-commerce, predictable sales — often start with these two channels.
ONE CAMPAIGN, SIX INVENTORIES
- Search
- Display
- YouTube
- Gmail
- Discover
- Maps
We state in writing at the first review whether it suits you.
02
Performance Max
Performance Max brings all of Google’s inventory — Search, Display, YouTube, Gmail, Discover and Maps — together in a single automated campaign. Its strength shows when it is fed the right signals and quality assets; otherwise, it can consume the budget without transparency. That is why we do not switch on PMax blindly: for e-commerce and businesses with a clear conversion goal, we state in writing in the initial audit whether it is a fit. In B2B lead generation, a Search + Remarketing combination is often more efficient.
AUDIENCES WE BRING BACK
- Cart abandoners
- Visitors who left the quote page
- Visitors who checked prices
The right message at a reasonable frequency: a reminder, not pressure.
03
Remarketing
Most users who visit your site do not convert on their first visit. Remarketing brings these users back — those who abandoned a basket, looked at the quote page and left, or compared prices — with the right message and a reasonable frequency. The aim is not to overwhelm the user, but to remind them at the right moment. In B2B especially, where the decision process is long, remarketing plays a decisive role in turning the interest generated by Search campaigns into conversions.
CONVERSION TRACKING
Conversion tracking — every penny traceable
Measurement is often the weakest point of advertising. Conversion tracking that is not set up properly leaves you in the dark about where your budget goes. We launch every campaign with a measurement set-up that makes it traceable from the first click to the closed sale — we make decisions based on real conversion data, not gut feeling.
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Ad click
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GTM + GA4
server-side tracking
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Conversion & CRM lead
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Sale · lead-to-sale
Google Tag Manager + GA4
We set up site events with GTM and GA4, server-side where possible, for measurement that is more resilient to cookie restrictions.
Offline conversion (CRM lead)
We match leads from forms to sales closed in the CRM and upload them back to Google; the ads learn from real sales, not just clicks.
Lead-to-sale attribution
With a device-based attribution model, we track the whole chain from the first click to the closed sale.
E-commerce integration
We connect conversion and revenue data from Shopify and WooCommerce to the campaigns; return is based on real revenue.
FEE MODEL
A fixed fee — not a percentage of the budget
The common model in the industry charges the agency fee as a percentage of your media budget. The problem: the more you spend, the more the agency earns — the incentive works in the wrong direction. We charge a fixed monthly management fee that is independent of your media budget. That way, our interest stays aligned with yours: growing the return on spend, not the spend itself.
As the media budget grows, the agency fee:
% of budget
common modelRises as your budget grows.
Fixed monthly fee
our modelStays fixed, even as your budget grows.
Fixed monthly fee
A set amount; you know from the outset what you will pay each month, with no surprises.
Not a percentage of the budget
Our fee does not rise with your media budget; there is no incentive pushing you to spend more.
Aligned with efficiency
Our goal is to grow the return, not the spend. Our interest points in the same direction as yours.
PRACTICAL THRESHOLD
~£500 · €600+ / month media budget
For a campaign to learn and correct itself, we recommend a monthly media budget of around £500 · €600 or more. This is not a package price; it is a practical lower threshold so that the campaign algorithm has enough data to learn from. With lower budgets, it becomes hard to read clearly what has been learned.
DECISION
Should you manage it yourself, or work with an agency?
The honest answer: it depends. Both are legitimate — but as scale and complexity grow, the balance tips towards an agency.
IN-HOUSE
Managing it yourself
It can make sense with a small budget and a single, simple campaign — if you have time to learn the basic set-up and day-to-day monitoring. A starting point for very early-stage businesses that want to test visibility quickly.
WITH AN AGENCY
Working with a Google Ads agency
Once conversion tracking, Performance Max and continuous optimisation come into play, the equation changes. An experienced Google Ads specialist turns your budget into results instead of simply spending it; the difference often more than covers the agency fee.
CHOOSING GUIDE
How to choose a Google Ads agency? 5 criteria
Before comparing prices, check these five questions. They are the principles we work by too.
- 01
The ad account is in your name
The account and its data should stay with you. If you change agency, campaign history, conversion data and audiences are not lost.
- 02
A written fee model
How the management fee is calculated, whether set-up is separate and who pays the media budget should be written down from the start.
- 03
Tracking before campaigns
A campaign launched without conversion tracking counts clicks, not enquiries. Make sure forms, calls and sales are measured.
- 04
Results, not spend, in the report
The report should show which searches brought enquiries and the cost per enquiry, not just impressions and clicks.
- 05
Method, not guarantees
Avoid agencies that guarantee “top position” or “many times more conversions”. Results depend on budget, competition and your page.
PROCESS
How does a Google Ads engagement unfold?
We start with an audit of your account. We give you a clear roadmap from the outset, and measure every stage with real conversion data.
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Step 01: Account & goal audit
We review the existing account, conversion tracking and goals, and make clear where the budget is going.
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Step 02: Strategy & structure
We plan search, Performance Max and remarketing around the goal, and build a solid campaign architecture.
-
Step 03: Conversion tracking
With GA4 + Google Tag Manager + offline conversions, we make every click and lead traceable.
-
Step 04: Optimisation & testing
Continuous A/B testing of bids, audiences and landing pages — to grow efficiency, not spend.
-
Step 05: Reporting
A transparent monthly report + live dashboard; we track the return on the budget together.
- 01
Account & goal audit
We review the existing account, conversion tracking and goals, and make clear where the budget is going.
- 02
Strategy & structure
We plan search, Performance Max and remarketing around the goal, and build a solid campaign architecture.
- 03
Conversion tracking
With GA4 + Google Tag Manager + offline conversions, we make every click and lead traceable.
- 04
Optimisation & testing
Continuous A/B testing of bids, audiences and landing pages — to grow efficiency, not spend.
- 05
Reporting
A transparent monthly report + live dashboard; we track the return on the budget together.
SCOPE
The scope of Google Ads management
Our Google Ads service is made up of 6 distinct capabilities; campaigns, tracking and optimisation work as a single loop in the same account.
- 01 / 06
Search & Shopping campaigns
Set-up and management, under one roof, of text and product ads that target queries with purchase intent.
- 02 / 06
Performance Max management
Transparent management of automated campaigns that cover all of Google’s inventory, set up only after their suitability has been audited.
- 03 / 06
Remarketing strategy
Designing the remarketing set-up and managing frequency for the audience that visited the site but did not convert.
- 04 / 06
Landing page optimisation
The landing page shapes conversion as much as the ad does; we improve speed, message clarity and form flow for conversion.
Our web design service - 05 / 06
Conversion tracking set-up
Setting up a measurement infrastructure that shows which clicks actually turn into sales.
- 06 / 06
A/B testing
A regular testing loop that compares variants, from ad copy to landing page, and lets the data pick the winner.
WHO YOU WORK WITH
“We founded Mars Creative not as an agency, but as a partner that sits side by side with a small number of brands. We do not sell services — we offer care and the long view.”
Abdurrahman Tanrıverdi
Founder, Mars Creative
We run projects remotely; in Istanbul, we can also meet in person.
OUR CLIENTS SAY
Numbers are good, but
words are better.
5.0 10 Google reviews Read them all on Google Reviews are shown in their original language
Education
Mars Creative is a genuinely talented and creative team in its field. Our website turned out beautiful, practical and fast; the interface design is very well done. They listen to us carefully and understand us — we never felt worn out while building the site, and the work was delivered on time and without a hitch. I recommend them to everyone with complete peace of mind.
Translated from Turkish
Education
We are about to complete our third year with Mars Creative. If you are looking for consistency, you should definitely choose them — thank you.
Translated from Turkish
Design
We have been working with Mars Creative for many years. We are very happy; a team that knows its job and does it properly. I wish them continued success.
Translated from Turkish
Retail
We were very pleased with the service we received; the technical team and support are excellent. Thank you again.
Translated from Turkish
AREAS OF EXPERTISE
Go deeper.
We have covered the most-asked areas of this service in detail on separate pages.
FREQUENTLY ASKED
What people ask about
Google Ads
If your question is not answered below, we will reply to you personally within 24 hours.
Ask a question → How much does Google Ads cost?
There are two separate costs. The first is the media budget you pay Google directly; the cost per click varies by sector and competition, and we recommend around £500 · €600 or more a month so the campaign can learn. The second is the agency’s management fee: ours is a fixed monthly fee from £330 · €390, not a percentage of your budget. The media budget is not included.
What should the minimum ad budget be?
For a campaign to genuinely learn and correct itself, we recommend a monthly media budget of £500 · €600 or more. With lower budgets, a lack of data makes it hard to tell what has actually been learned about the brand.
When do Google Ads results show?
Search campaigns start collecting impressions and clicks on the day they go live; however, it takes a few weeks for the campaign to learn and correct itself and for the bidding algorithm to settle. For healthy learning, we recommend a monthly media budget of around £500 · €600 or more. In the first weeks, the goal is not a quick ‘win’ but collecting the right conversion signals — we do not promise a guaranteed timeframe or ranking.
Are Performance Max campaigns right for us?
They suit e-commerce and businesses with a clear conversion goal. For B2B lead generation, a Search + Remarketing combination is usually more efficient. In the initial audit, we state in writing which one fits.
How is conversion tracking set up?
It includes Google Tag Manager + GA4 server-side tracking, Shopify/WooCommerce integration and offline conversion (CRM lead) uploads. With a device-based attribution model, lead-to-sale conversion is tracked too.
Is there a fixed agency fee on top of the campaign?
Yes — there is a set monthly management fee, separate from the media budget. It is a fixed amount, not a percentage of the budget, because the goal is greater efficiency, not greater spend.
Should we manage Google Ads ourselves or work with an agency?
With a small budget and a simple campaign, it can be managed in-house. But once conversion tracking, Performance Max and continuous optimisation come into play, a Google Ads agency turns your budget into results rather than simply spending it — the difference usually more than covers the agency fee.
Should I run Google Ads and SEO together?
For most brands, each feeds the other: Google Ads brings in qualified traffic straight away in the short term, while SEO builds sustainable organic visibility in the long term. Ad data (which queries really convert) informs the SEO strategy; strong content and fast pages in turn raise the ad Quality Score. We handle the organic side as a separate SEO service; planning both around the same goal is usually the most efficient route.
TO GET STARTED
Let’s talk about your ad budget
Let’s assess your current account and your goal together in 15 minutes. We listen first; then we use real data to clarify where the budget is going, the state of your conversion tracking and the highest-return next step.