06 / Martı Film — Film / Production · Web + AI + SEO

A new website for a production company: 93 projects, a 269-film archive and a 24/7 assistant

Martı Film is an Istanbul-based production company that makes corporate, factory and product films. We moved its WordPress site to the Mars CMS platform and redesigned it from scratch: a new showcase that puts the films centre stage, an archive of 93 projects and 269 films, a three-step quote form and Meltem, an AI assistant that answers visitors 24/7. Corporate identity, SEO and Google Ads sit with the same team.

The films of 93 projects in one archive; a clicked film opens in the on-page player

Client

Visit the website

Martı Film · live

Year

2026

SITE SHOWCASE

Every line was written for Martı Film. Not a template — a hand-coded interface made for the brand.

Martı Film website — screenshot — Martı Film · live
Explore the live site (opens in a new tab)

CASE NOTE

Index 06 / 29

Martı Film is an Istanbul-based production company that makes corporate, factory and product films, as well as drone and live-stream shoots. Its clients are looking for a team to tell the story of a facility or a product: first they want to watch the work, then they want to ask for a quote quickly.

We moved the site to the Mars CMS platform and redesigned it from scratch around this journey. The home page opens with a full-width film, and the selected work plays with its own clips; the archive of 93 projects and 269 films is one click away. The quote form takes three short steps, and requests are recorded in the panel and sent to the company by email. Meltem, the AI assistant, answers visitors’ questions using the information on the site, and Google reviews appear live on the site.

The old URLs were connected to the new pages with 101 permanent redirect rules. Because corporate identity, SEO and Google Ads are run by the same team, the site’s voice, searchability and ads all work to a single plan.

BEFORE / AFTER

Same address, new site.

Same slogan, new showcase: a full-width film, with Request a quote, projects and 120+ Google reviews on the first screen.

Home page of Martı Film's new website on Mars CMS, first screen — Drag the divider — or focus it and move it with the arrow keys.

Home page of Martı Film's previous WordPress site, first screen — Drag the divider — or focus it and move it with the arrow keys.

APPROACH

Built step by step.

A production company's website is a trailer for its own work. On the old site, Martı Film's hundreds of films were spread across project and blog content. The goal for the new site was clear: put the films centre stage, make the archive easy to browse and take interested visitors to a quote by a short route.

PHASE 01

Moving to Mars CMS — with the old URLs preserved

Project, service, sector and blog content was moved from WordPress to the Mars CMS platform; all 93 projects and their films are in the new structure. The old URLs were connected to the new pages with 101 permanent redirect rules, so the links search engines already know are preserved. Projects and content are now added from the admin panel.
PHASE 02

A new showcase — films centre stage

The home page opens with a full-width film, with two clips edited separately for desktop and mobile. Silent looping clips play on the selected work cards; on mobile, only the clip on screen plays at any one time. Services, sector solutions, process and FAQs are written in the same plain language.
PHASE 03

Project and video archive

The 93 projects are listed in five categories, and each project page brings that job's films together. The videos page gathers all 269 films from the 93 projects in one place: they can be filtered by Turkish, English, other languages, teaser and behind the scenes, and a clicked film opens in the on-page player.
PHASE 04

Quote flow — in three steps

The quote form has three short steps: service, project and contact details, and more than one service can be selected. Requests are recorded in the Mars CMS panel and sent to the company by email, with the visitor's traffic source attached. On mobile, a fixed bar at the bottom offers Chat · Services · Projects · Call · Request a quote.
PHASE 05

AI assistant — Meltem

Meltem, an AI assistant that answers using the information on the site, is on every page. It answers questions about services, process and pricing, and directs visitors whose needs have become clear to the quote form. Questions that arrive at night or at the weekend do not go unanswered.
PHASE 06

Google reviews on the site

The 5.0 rating and 120+ Google reviews appear on the first screen; the latest reviews come live from Google, and clicking the card opens the reviews on Google Maps.
PHASE 07

Identity, SEO and Google Ads — one team

Corporate identity, search visibility and advertising are run by the same team. Service and sector pages were built around search demand; structured data and the sitemap are ready for the new structure. Quote requests are measured in GA4, and Google Ads campaigns are managed to the same plan.