An e-commerce design that brings the energy of toys to the screen

Nimbus Toys’ message is clear: “The new name for toys.” For a brand that brings together some of the world’s best-loved licensed brands — LEGO, Hot Wheels, Star Wars, Ninjago — the site had to be more than a product list: a showcase that lets you feel the joy of toys on screen. That was exactly the design brief: carry the energy and colour, while keeping the brand in a premium, trustworthy place.

The visual language grew out of the brand’s mascot — a witch cat on a flying broom. With a vivid purple and turquoise palette, soft wave forms and large, bright product images, we built an interface that is playful but not cluttered. Navigation was organised not by brand but by the world a child loves: the “Themes” architecture turned LEGO, Hot Wheels and Star Wars into separate showcases to explore, so children dive into their own universe and parents quickly find what they are looking for.

The showcase serves two audiences at once: consumer shopping and corporate/wholesale (B2B) enquiries. Products — from light-up keyrings to stationery — are presented as heroes within a clear category layout. The result: Nimbus now has a brand-first, playful digital showcase that tells the “colourful face” of the licensed toy world and works for sales at the same time.