A new bilingual site for a paper cup manufacturer, and an assistant that knows it

The site was rebuilt with Astro on Mars Creative's content platform: every page is prepared before publication and reaches the visitor as a ready-made file. Products, news and blog posts are managed from the admin panel; every publication rebuilds the site automatically. Speed was measured and settled before launch: measurement tags load after the page has loaded, and the typeface is served from the site itself.

Tuğba answers by reading the site's 170 pages in Turkish and English. For questions on sizes, wall type, printing and certificates, she relies on the information on the site; rather than giving information that is not on the site (such as prices), she passes the request to the sales team. She takes quote requests within the chat, and the request lands in the admin panel together with the conversation transcript. She greets visitors who stay on a page for a while with 'Do you have a question?', and remembers the previous conversation of a visitor returning from the same device. The window states clearly that it is a digital assistant; the team manages the assistant's red lines and its answers to objections from the admin panel.

Each of the 30 products has its own page: 4–22 oz paper cups, double wall models, cold drink and PET cups, soup containers, salad bowls and accessories. There are no public prices; in line with how B2B buyers work, every product has a 'Get a quote for this product' button and a WhatsApp button. On mobile, the tab bar at the bottom of the screen keeps Products, References, Search, Request a Quote and Chat one tap away.

A B2B buyer's first question is 'who am I working with?'. A 4.8 rating on Google with more than 90 reviews; more than 50 client logos including Turkish Airlines, Pepsi and illy; an FSC® and BRCGS certificate strip; a production film hosted on the site; and a 'News from Us' section covering the 15 trade fairs attended since 2022 answer this question without leaving the page.

86 pages in Turkish and 85 in English; each language at its own localised address, with page pairs linked through hreflang. The old site's 128 addresses were mapped one by one: 114 go to their new counterparts with permanent redirects, 13 continue to live at the same address, and the last was a machine file from an old plugin and was closed deliberately. The GA4, Google Ads and Tag Manager codes were carried over; on the day the domain moved, measurement and ad conversion codes were working on the new site.