Three brands, one digital roof: a construction group's web presence

There are three separate lines of business under the Gürsoy roof: conventional construction, prefabricated production and a housing project. Three different customer profiles, three different sales logics — but a single reputation. The most common digital mistake in structures like this is producing sites that are disconnected from one another; we built the opposite.

All three sites were designed with a common visual language and a “trust first” message, with a consistent information architecture; yet each became a different tool for its own business. For construction, a project showcase and a foundation of corporate references; for prefabrication, a product catalogue and quote engine; for the housing project, a promotional site centred on floor plans and the gallery. On the construction and prefabrication side, a multilingual (TR/EN/AR) structure also supported visibility abroad.

In the construction sector, decisions take a long time and trust is built slowly. That is why the job of all three sites is not quick sales; it is to present the group’s legacy of nearly 30 years under one consistent digital roof, with each brand speaking in its own language.