From organic search to sign-up: SEO, website and AI assistant

Okul Koçum is a brand offering online coaching to students preparing for the LGS and YKS (Türkiye’s high-school and university entrance exams). In this field there is no single lever for growth: first you need to be found, then you need to welcome the visitor, and finally you need to turn that interest into a real application. The work was built on exactly these three steps.

On the SEO side, we targeted the questions students and parents actually search for — LGS percentile calculators, exam dates, school preference guides, topic lists. This content hub made the brand visible in the busy searches of the LGS and YKS seasons: according to Search Console, the site received 19,077 organic clicks and 1.56 million impressions from Google in August 2026, and almost all of the clicks came from these guides. A fast, mobile-first site received the incoming traffic; and so as not to waste it, ‘Selin’, an AI assistant developed specifically for the site, was placed on the page: it messages proactively, answers questions, collects leads with an initial consultation form and hands warm interest over to WhatsApp.

As a result, organic visibility, the website and AI work as a single chain: from search to visitor, from visitor to application. ‘Selin’ is not a generic widget — it is an assistant built for the brand, running on its own infrastructure.