01 / Seçkinler Medikal — Healthcare / Medical · Web Design + SEO
A new bilingual website in 10 days for a nine-brand healthcare portfolio
A bilingual Turkish and English website built from scratch for Seçkinler Medikal's advanced wound and burn care portfolio. Delivered in 10 days; on PageSpeed Insights it scores 100 for performance on desktop and 99 on mobile, and 100 for accessibility and SEO on both devices.
- Web Design
- SEO
- Multilingual Site
Client
Seçkinler Medikal · live
Year
2026
Duration
10 days
SITE SHOWCASE
Every line was written for Seçkinler Medikal. Not a template — a hand-coded interface made for the brand.
Seçkinler Medikal · live
Explore the live site (opens in a new tab)CASE NOTE
Index 01 / 29
Seçkinler Medikal is a representative company that brings the advanced wound and burn care products of nine international brands to Türkiye. Its previous site did not yet reflect this portfolio: 21 pages, pages for only four of the nine brands, a catalogue where products sat in an image grid without names or links, and an English version that had drifted from the Turkish one.
We built the site from scratch in 10 days, bilingual in Turkish and English. Products can now be found by three routes — by healing stage, by indication and by brand. Each of the nine brands and its products has its own page; the same structure in both languages, 84 pages in total.
Speed was not an improvement added later but a decision made at the start: a static build, self-hosted fonts and a hero video that never loads on mobile. The result: 100 for performance on desktop and 99 on mobile on PageSpeed Insights; 100 for accessibility and SEO on both devices. Because the old URLs were connected to the new pages with permanent redirects, the site’s search history also carried over to the new structure.
BEFORE / AFTER
Same address, new site.
The previous site had 21 pages, with pages live for only four of the nine brands. On the new site every brand and product has its own page; 84 pages in total across Turkish and English.
APPROACH
Built step by step.
Seçkinler Medikal represents the advanced wound and burn care products of nine international brands in Türkiye. Its audience is two different people: the healthcare professional who will use the product in the clinic, and the business partner who will represent the portfolio in their region. The site had to open a separate path for each of them, in two languages, and be fast without exception.
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PHASE 01
Information architecture — three routes to a product
The catalogue was not squeezed into a single list. Products can be found by healing stage (six stages, from assessment to epithelialisation), by indication and by brand. Each of the nine brands and its products has its own page; contact and sample/demo requests were separated into two distinct processes.
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PHASE 02
Design — from the brand's own language
The visual language was derived from the lattice surface in the logo and its navy tones. The home page opens with the company's own narrative: 'Küresel Akıl, Yerel Dokunuş' (Global Mind, Local Touch). On desktop there is a product video in the hero, a dot-matrix world map showing where the represented brands come from, and navigation that goes deeper through sub-menus.
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PHASE 03
Two languages — the same structure, two separate sets of pages
42 pages each in Turkish and English, with each language at its own localised URLs. Pages are paired with hreflang, and the language switcher leads to the equivalent page from every page. The English version is not a translation add-on but a complete twin of the Turkish structure.
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PHASE 04
Mobile experience
On mobile, a fixed quick-access bar sits at the bottom of the screen: Products, Brands, WhatsApp and Phone are a single tap away. The menu opens as a full-screen drawer, with the healing stages listed at the first level. The desktop hero video is never loaded on mobile, so mobile users do not spend bandwidth on video.
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PHASE 05
Speed and search infrastructure
A static Astro build and self-hosted fonts. Contact and sample/demo requests are recorded in the panel on the Mars Creative platform and sent to the company by email. The old WordPress URLs were connected to the new pages with permanent redirects, so the links search engines already knew were not lost.
SHOWCASE
The result.
Measured result and project scope
Measurement: PageSpeed Insights (Lighthouse 13.4.1), 17 September 2026, Turkish home page, median of five runs
01 · Scope
10 days
Delivered bilingual (Turkish + English) from scratch
02 · Measurement
100
Desktop performance — PageSpeed Insights
03 · Measurement
99
Mobile performance — PageSpeed Insights
04 · Measurement
100
Accessibility and SEO — mobile and desktop
PageSpeed Insights (Lighthouse 13.4.1), 17 September 2026, Turkish home page, median of five runs: desktop performance 100, mobile 99; accessibility and SEO 100 on both devices. The product catalogue and product detail pages score 100 on mobile and desktop. You can test the site yourself at https://pagespeed.web.dev.
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