22 / Erhan Korkmaz Shoes — Footwear / E-commerce · Web
Footwear: the path from shop window to checkout
At Erhan Korkmaz Shoes the site is not a brochure page but a sales channel: the collection showcase, product page and purchase flow were built as a single line.
Main area of work
- Web Design
- E-commerce
SITE SHOWCASE
Every line was written for Erhan Korkmaz Shoes. Not a template — a hand-coded interface made for the brand.
Erhan Korkmaz Shoes · live
Explore the live site (opens in a new tab)PROJECT NOTE
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The one e-commerce rule in this portfolio: keep the flow unbroken
On a corporate site it is enough for the visitor to pick up the phone; in e-commerce, no link in the chain from showcase to basket and from basket to payment should snag. At Erhan Korkmaz Shoes, the design decisions served this chain: the collection showcase is quick to browse, the product page helps the customer decide, and the purchase step is frictionless.
The product page is the salesperson in the shop
In footwear, the cure for the fear of returns is information: size fit, materials, real product images. The product pages were built to answer these questions up front; the category structure serves both those browsing a collection and those searching by model name. The site is live at erhankorkmazshoes.com.
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